About the Project

Tourist perception analysis in Buenaventura

This project analyzes tourist perception of hotels in Buenaventura, Valle del Cauca, Colombia, using sentiment analysis techniques applied to Google Reviews.

Methodology

Data source

Public Google Reviews were collected for the five most-reviewed hotels in Buenaventura, Colombia. The dataset includes comments written by users, the ratings they gave the hotels, and publication dates.

The reviews include comments in several languages, such as Spanish, English, German, and others, reflecting the diversity of visitors who come to the city.

Analysis techniques

Sentiment analysis to identify positive, neutral, and negative perceptions.
Extraction of keywords and frequent terms in the reviews.
Identification of positive and negative topics associated with the guest experience.
Interactive visualization of results to make the data easier to interpret.